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For years, Group Benefits Brokers have sought the best way to reduce client costs through policy changes, coverage comparisons, program options, specialized services, and even shifting premiums to employees. But… None of these options get to the heart of the matter. They’re all VARIABLES in the cost of the commodity. When you go this route, […]
This webinar will focus on the capabilities and resources needed (right now) to quantify the financial impact of your services and help you sell directly to the C-Suite.
Fact: There is no correlation between your commission income and the correct amount of revenue you should charge. The commission is merely what an insurance carrier is willing to pay you for the placement of the business, NOT what you’re really worth to the client. Your worth as a broker isn’t pegged to your income […]
Here are the facts ladies and gentlemen: Your largest prospects are no longer interested in hearing about your offerings… they want to know what’s in it for them. So, get to the point quicker. The only way to effectively do this is to translate your business solutions onto their financial results and get out of […]
Brokers who dollarize and quantify their Value Proposition provide real value to insurance buyers.
Total Cost of Risk (TCOR) is a critical tool for successful brokers. But, unless it is continually improved, it eventually becomes a meaningless acronym or sales trick. Beware of substitutes and inferior models.
Your largest prospects want to know what’s in it for them. Focus your message on their results and outcomes and get to the point quicker.
Your largest prospects want to know what’s in it for them. Focus your message on their results and outcomes and get to the point quicker.
Your BOR strategy must focus on how the buyer will benefit financially and what it will mean to their most important business goals.