TCORCalc’s Greg Dunn discusses the unique qualities a modern brokerage firm presents to businesspeople considering a career as an insurance broker.
When you are competing against a much larger brokerage firm on an account, there are several key strategies that you should employ to change the playing field and establish true relevance with the buyer.
By focusing on the buyer’s business outcomes and objectives with real data and strategies, you can show the buyer how the feathers of the larger broker (“the Peacock”) are usually just for show. Larger buyers want results and improved outcomes, not another flashy display of features and promises.
Investment Bankers and Equity Partners should choose an Analytic Broker to show them how to recapture millions of dollars inside their transactions and acquisitions. How? Through the actual dollars that are currently being wasted in Financial Leakage.
TCORCalc’s Greg Dunn addresses the steps younger insurance brokers can take when starting to build their book of business (applies to veteran brokers as well).
TCOR is not a Sales Concept. Insurance buyers want REAL data and a complete TCOR report, not just opinions and fluff.
Many Brokers use smokescreens and buzz words to tell you about their ‘unique differences.’ Move beyond that smokescreen and find real value and results.
If you are a firm who represents itself as an organization that professes to provide client outcomes under the banner of a Value Proposition, please ask yourself these questions: “Is it my opinion, or fact? Can I actually demonstrate it on a client’s financial outcome using credible data, or is it just my opinion? Does my […]
As a buyer of risk financing and risk control services, you should know this: Fee-based broker compensation is the only fair way for you to remunerate your broker. Notice I said fair. That means fair to both parties of the transaction. If you do it any other way, one of the two parties (you or […]
I wish I had a hundred dollars for every brokerage who has said this to me: ‘We’re just as good as any broker. We have great resources, a smart team, and we’re really focused on our clients. It seems like we have difficulty getting and keeping the attention of the larger buyers. It has become hard […]
If you are like most buyers of risk financing and insurance services, it is difficult to tell when you should consider a change. You are being called regularly and told that you should consider changing because the caller has the biggest, the best or most efficient Brokerage Firm. In many cases, you are being told […]