Brokers who dollarize and quantify their Value Proposition provide real value to insurance buyers.
Total Cost of Risk (TCOR) is a critical tool for successful brokers. But, unless it is continually improved, it eventually becomes a meaningless acronym or sales trick. Beware of substitutes and inferior models.
When you are competing against a much larger brokerage firm on an account, there are several key strategies that you should employ to change the playing field and establish true relevance with the buyer. By focusing on the buyer’s business outcomes and objectives with real data and strategies, you can show the buyer how the feathers of the larger broker (“the Peacock”) are usually just for show. Larger buyers want results and improved outcomes, not another flashy display of features and promises.
Investment Bankers and Equity Partners should choose an Analytic Broker to show them how to recapture millions of dollars inside their transactions and acquisitions. How? Through the actual dollars that are currently being wasted in Financial Leakage.