Rob 'C.R.' Ekern

An accomplished speaker and published author, Rob Ekern is the developer of the Analytic Brokerage™ Platform.   His book entitled: Consultative Brokerage: A Value Strategy, is a best seller of National Underwriter Company. 


With over 30 years in the insurance industry, Rob was one of the nation’s top performing brokers and a Managing Director with Willis.  He started C. R Ekern & Company in 1997. Since then, the firm’s guidance has helped many brokerage organization across North America increase their profitability, growth and translate their specific client results to financial metrics.  The firm has celebrated its 20th Anniversary in 2017.


Rob is considered the industry expert on quantification of financial value for clients of Commercial insurance brokerages (both in Benefits and Property/Casualty).  He is the Co-Founder and Chairman of TCORCalc®, a cloud based analytics company that drives the data and results of the Analytic Brokerage™ Platform.

Chad Ekern
Vice President

Chad Ekern joined C.R. Ekern & Company in 2004 after graduating from Arizona State University.  Since then, he has assumed the position of Client Services Director, Director of Operations and Vice President.


Chad leads project development on the Analytic Brokerage Platform, manages daily operations, and is a thought leader in Value Proposition Development, Total Cost of Human Capital, Broker Performance Analytics, and client-facing, data-driven deliverables. 


He is a public speaker, develops custom client solutions, and is heavily involved in strategic planning. He also dabbles in website design and audio/vsiual media content creation.  

Lex Latkovski
Onboarding director

Lex began his insurance career in 1991 with Willis, as part of their National Executive Development Program. He gained his large account brokerage training in Nashville and San Francisco. In 1996 he joined the Willis office in Phoenix in the capacity of a Large Account broker.  During this time he earned both his CPCU and ARM designations.


Lex specializes in client on-boarding processes, digital distribution methodologies, and e-marketing. He also assists team members with product and technology development along with the mathematical modeling of TCORCalc.


Lex Graduated from Vanderbilt University with a double major in Mathematics and Spanish.  An avid world traveler and adventurer, Lex is fluent in Spanish, has visited all 50 U.S. States and 81 countries around the world, and can solve a Rubik’s Cube in 56 seconds.


Keith Fimreite
Technology Director

Keith joined the Analytic Brokerage Platform team in 2011 as Lead Software Engineer for TCORCalc™ and the Analytic Brokerage Platform. Since then, he has assumed the role of Director of Technology.


Keith specializes in the development of applications, websites, security protocols, and digital marketing strategy.  He also designs and manages proprietary Analytic Brokerage algorithms that run our cloud-based application. 


As a long-time IT Consultant, Keith has led project development for several companies and non-profit organizations.


Keith is an avid traveler, adventurist and an Ironman finisher.

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