Rob 'C.R.' Ekern

An accomplished speaker and published author, Rob Ekern is the developer of the Analytic Brokerage™ Platform.   His book entitled: Consultative Brokerage: A Value Strategy, is a best seller of National Underwriter Company. 


With over 30 years in the insurance industry, Rob was one of the nation’s top performing brokers and a Managing Director with Willis.  He started C. R Ekern & Company in 1997. Since then, the firm’s guidance has helped many brokerage organization across North America increase their profitability, growth and translate their specific client results to financial metrics.  The firm has celebrated its 20th Anniversary in 2017.


Rob is considered the industry expert on quantification of financial value for clients of Commercial insurance brokerages (both in Benefits and Property/Casualty).  He is the Co-Founder and Chairman of TCORCalc®, a cloud based analytics company that drives the data and results of the Analytic Brokerage™ Platform.

Chad Ekern

Chad leads project development on the Analytic Brokerage Platform, manages daily operations, and is a thought leader in Value Proposition Development, Total Cost of Risk, Total Cost of Human Capital, Broker Performance Analytics, and client-facing, data-driven deliverables. 


Chad is a public speaker, develops custom client solutions, and is heavily involved in strategic planning. He also dabbles in website design and audio/visual media content creation.


Chad joined the Analytic Brokerage Platform team in 2004 after graduating from Arizona State University. 


Lex Latkovski, CPCU, ARM
Director of Sales & Marketing, Client Services Director

Lex specializes in large account sales, digital distribution methodologies, and client retention and service. He works closely with team members on product and technology development projects and the mathematical modeling of TCORCalc®.


Lex works closely with our Private Clients on large account sales strategies, tech support, and onboarding and training. Lex created and manages a MasterMind Group for select clients to provide regular collaborative strategy and sales training sessions. Lex also created and manages our online Analytic Brokerage™ Academy to deliver structured sales and support courses and training to our clients. Invoicing, payment processing, contract creation and legal review, CRM management, webpage creation, drip marketing, and video creation and editing are also services Lex provides to the company.


Lex began his insurance career in 1991 with Willis Corroon (now Willis) as part of their National Executive Development Program. He worked on large account brokerage teams with Willis in Nashville, San Francisco, and Phoenix. Lex has earned the CPCU and ARM professional designations.


A graduate of Vanderbilt University with a double major in Mathematics and Spanish, Lex is an avid world traveler, adventurer, public speaker, and published author. Lex is fluent in Spanish, has visited all 50 U.S. States and 83 countries around the world, and can solve a Rubik’s Cube in 56 seconds.


Keith Fimreite
Technology Director

Keith joined the Analytic Brokerage Platform team in 2011 as Lead Software Engineer for TCORCalc™ and the Analytic Brokerage Platform. Since then, he has assumed the role of Director of Technology.


Keith specializes in the development of applications, websites, security protocols, and digital marketing strategy.  He also designs and manages proprietary Analytic Brokerage algorithms that run our cloud-based application. 


As a long-time IT Consultant, Keith has led project development for several companies and non-profit organizations.


Keith is an avid traveler, adventurist and an Ironman finisher.

Take your Sales to the next level

The gateway to increased revenues lies in your ability to impact a buyer’s business model with quantifiable outcomes.