Creating C-Suite Urgency – Selling Group Benefits to the C-Suite [Webinar]

Creating C-Suite Urgency [Free Webinar]

Creating C-Suite Urgency - Free Webinar

Many benefits brokers find it difficult to make inroads selling to C-Suite buyers. They’re used to working with H.R. departments and measuring their results in terms of trend and PEPY/PEPM.

It’s not their fault, however. Until recently, the tools didn’t exist to properly measure the impact of their provided services on the buyer’s financial statement. Moreover, starting the discussion with a sophisticated C-Suite buyer (like a CFO) requires a different approach.

There’s a sweet spot every C-Suite buyer is looking to target, and we’d like to share it with you.

Join us on Thursday, February 21st @ 12 Noon EST for our next free webinar in our Selling Group Benefits to the C-Suite Series: Creating C-Suite Urgency.

During the webinar you’ll learn how to:

* Focus on the C-Suite Sweet Spot (their largest issue)
* Prospect New Accounts by Addressing Their Top Priority
* Set the Table for a Deeper Financial Discussion
* Develop Your First Meeting Thoughts: How Our Solutions Impact Their Bottom Line?

The webinar, including the presentation, tools & learning opportunities, and interactive Q&A session, will last approximately 45 minutes.

Of course, all of this focuses on the core theme of creating C-Suite urgency in your sales process.

Bonus: We’ll show you a cool tool our clients use to get in the front door with upper-end C-Suite buyers looking for brokers who speak their language. Don’t miss it!

Note: If you are a Property/Casualty specialist, please forward this invitation to your Benefits leadership team and key salespeople. Thank you.

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About the Analytic Brokerage™ Platform

Leading brokerages and producers across North America choose the Analytic Brokerage Platform to maximize their large account profits, revenues, and growth.

Utilizing the latest KPI’s, client metrics, and business intelligence, the Analytic Brokerage Platform is the only system in existence that helps brokers:

  • Quantify a buyer’s financial leakage and true Total Cost of Risk
  • Deliver consistent and meaningful reports
  • Attract and retain larger accounts

The Analytic Brokerage Platform is currently embedded inside many of North America’s leading brokerages who control over $2,000,000,000 of annual revenues.