I wish I had a hundred dollars for every brokerage who has said this to me: ‘We’re just as good as any broker. We have great resources, a smart team, and we’re really focused on our clients. It seems like we have difficulty getting and keeping the attention of the larger buyers. It has become hard to actually differentiate ourselves.’
Or, how about this one: ‘We have excellent resources in risk control and claims. They are the best. But, when we compete against others, many have similar resources… so we all look the same.’
Does that sound familiar to you? Come on now, be honest.
Here is your solution . . . Become the Broker That Roars!
First let’s agree on one thing. Your firm is just as capable as any other broker, and in many cases better. You have all the resources, brokerage skills, marketplace leverage and expertise required to do a better job for your clients. At the end of the day, if the prospect or client understands this, you are the obvious choice because of your ability to act nimbly on their behalf.
But, here’s your problem… you can’t prove that, so your voice is being lost in the noise of other firms who sound like you!
I hate to tell you this, but just having solid resources doesn’t make you the best . . . it’s what you do with them that matters. That along with the ability to actually prove your results!
So, here is how you become the Broker that Roars…
You show your prospects and biggest clients what the analytic results of your firm have been (or will be.)
You take away the resource ‘feature’ language and replace it with your quantifiable impact.
You redesign your large account strategy around the proven and known results of your organization.
You take it to the competition and make THEM prove what they have done.
You seize the initiative by forcing them into a position where they just can’t compete.
You make it ‘put up or shut up’ time for them.
Of course, some of you may be thinking, ‘This all sounds great, but we just can’t achieve all that.’ Well, you might be thinking it, but remember one thing… This is not 1975. You DO actually have the ability to do this if you understand Analytic Brokerage™ and work with TCORCalc® as your source for Analytics and Client results.
If you chose not to, that is your concern. But, know this, you will chose to continue to fight the same way that you have for the past 30 years. How is that working for you now with the latest C-Suite expectations around metrics and results?
So, it is time for you to stand up on your two hind legs and ROAR! You have the ability to do it. You have made the investment in resources, expertise and have a stellar reputation. Your firm is one of the top brokerages in your region. Now you just need the skills of Analytic Brokerage™ powered by TCORCalc® to amplify your voice!
Go get ‘em Tigers.